Gain Marketing Strength Through Background Checks

Safety is paramount to potential clients considering businesses in the service industry. How can a business attempting to reach clients showcase this safety? Thoroughly screening your employees is an asset to your company’s well-being and can also be used as a marketing feature.

Imagine you have an elderly parent that requires in-home care. What concerns come to mind when imagining a stranger coming into their home while they are in a vulnerable state? Top concerns include:

  • Experience and knowledge in caring for an individual.
  • No known criminal records, especially theft, or assault and battery on an elderly person.

Background checks can provide both criminal records and the validity of past employers. The thoroughness of your background checks can give you pride and your client’s confidence in selecting your business. You can harness the thoroughness to reach potential clients through marketing. Fingerprinting is common in many industries such as healthcare, but fingerprint reports have limitations. Here are examples of the cons of fingerprint reports and where they lack, but a consumer reporting agency can provide:

  • Not all crimes require fingerprints. This means you can receive a clear fingerprint report, but if you also run a criminal report through an agency like ours, it can contain a record.
  • Some fingerprint reports only cover the state and not other states an applicant may have been to previously. We regularly see applicants who move around to different states in a short window of time. For example, an applicant may have lived in four states within five years. A single state fingerprint report is not sufficient for this applicant. A consumer reporting agency can provide criminal reports for all of these states.
  • Fingerprint reports do not include out-of-country reports. Agencies like ours can provide criminal reports for other countries where an applicant may have previously been.
  • Fingerprint reports do not provide a driver history report. Driver history reports clearly show how applicants conduct themselves on the road and any endorsements they hold. Knowing an applicant’s driver history can indicate if they are a risk to you and or your clients.
  • Fingerprints do not indicate if your applicant’s resume has been fabricated. Utilizing a service such as ours provides past experience transparency when we conduct employment verifications.

Did you know that many technical training schools do not conduct background checks on their students? Some of the schools that do tend to have relaxed rules regarding specific fields, such as HVAC. Knowing who you hire can put your clients at ease if you own an HVAC business. This may also give you an edge in charging more for your services. Clients do not want to feel like they are welcoming a potential home invader or rapist into their homes.

Research Services goes the extra mile for our clients. Not only do we provide thorough and detail-specific reports, but we also work with our clients on social media. We often repost when they are hiring or congratulate them on their milestone achievements, helping our clients get extra attention and recognition through this process. Unlike many big-name competitors, this is the kindness a small business can offer.

If you would like to take your marketing to the next level through Research Services, which will not only provide PBSA-accredited, FCRA-certified reports but also help your social media SEO, contact us today. We are ready to help elevate your business to be the best it can be with our small business charm that offers big benefits.

Contact Heather today to get started. heatherfd@rs4b.net

The information provided on this website is not to be considered legal advice. All information on this blog is for general information purposes only.

Author

You might also like

More Similar Posts

Menu